Holiday Makeup Trends 2025: Bold, Colorful Glam Inspired by Zara Larsson
If you've noticed makeup getting more colorful again, you're not wrong. This holiday season in Eau Claire and across the Midwest, bold makeup is making a comeback - and much of that influence is coming from pop artists like Zara Larsson and the makeup artists behind her recent looks.
I'm Meg Ann Lee, a hairstylist and makeup artist, and I'm hearing more and more clients asking how to do playful holiday makeup that still feels polished and wearable. The trend isn't about heavy layers or complicated techniques. It's about choosing one bold feature and letting everything else stay fresh and glowy!
Why Bold Holiday Makeup Is Trending Again
Zara Larsson's makeup looks this year have leaned into bright color, noticeable shimmer, and high-impact blush - all elements that photograph beautifully and feel fun again after years of neutral-heavy trends. Because truly lets STOP WITH THE BEIGE LIFESTYLE AESTHETIC... please? These fun makeup looks have moved quickly from red carpets to TikTok and Instagram, and now into real-life.
What's different in 2025 than what we saw in the 2018 makeup era is the balance. Bold makeup is no longer about doing the most - it's about intention.
Easy Bold Makeup Ideas You Can Wear This Holiday Season
These are simple ways to try the trend without feeling overdone, even if you're new to bold makeup.
Controlled Glitter with One/Size
The One/Size glitter spray is an easy way to add sparkle without fallout. Spray it onto a brush or sponge and tap it onto the cheekbones, eyelids, or collarbone. It gives holiday shine while still looking clean and intentional.
Neon or Colorful Eyeliner
One of my favorite ways to add color to any makeup look is a colorful liner!! Electric blue, neon green, and hot pink liner are trending right now. Instead of a full graphic wing, try lining just the lower lash line or adding a thin pop of color above a neutral eye.
Colored Lashes
Colored lashes - even just on the outer corners - instantly elevates a look from basic to ARTIST.
Bright Pink Blush
I am seeing a TON of blush on makeup tutorials lately and I am so here for it! Â Hot pink and vibrant rose blushes are back. Keep the placement higher on the cheekbones and blend well for a natural flush that still makes a statement, especially in winter lighting.
How to Keep Bold Makeup Looking Polished
The key is balance. If your eyes are colorful, keep lips soft and glossy. If your blush is bold, skip heavy contour. Hydrated skin with a natural finish helps everything look intentional rather than heavy.
As a makeup artist, I always recommend starting with good skin prep. Winter air in Wisconsin is dry, and makeup always looks better on well-moisturized skin. You can check out my skincare blogs below:
Holiday Glam That Still Feels Wearable
Bold makeup doesn't have to feel intimidating. Inspired by Zara Larsson, holiday makeup in 2025 is playful, expressive, and customizable. Whether you're heading to a Christmas party, a holiday dinner, or a night out in Eau Claire, one bold element can completely transform your look.
If you're keeping your hair and outfit simple, makeup is the easiest place to add a little color this holiday season <3